ANUPAM BANSAL
Anupam Bansal, Executive Director at Liberty Shoes Ltd.
Anupam Bansal is a visionary retail leader, currently serving as Executive Director at Liberty Shoes Ltd. and Co-Founder/Producer at Izzhaar Core Designs. With a strong educational foundation from esteemed institutions like Birla Vidya Mandir, Nainital, St. Theresa’s Convent School, Karnal, and Delhi Public School, R.K. Puram, Anupam graduated in Economics from Shriram College of Commerce, Delhi.
Anupam’s professional journey at Liberty Shoes Ltd. has been a remarkable one, marked by personal discovery and professional evolution. He pioneered the creation of a retail team, transforming the footwear shopping experience. By rebranding dealers as Channel Partners, Anupam fostered interactive relationships through periodic meets, significantly boosting sales and benefiting partners.
Under his leadership, Anupam ensured that relationships with partners extended beyond conventional business dealings, cultivating a close-knit family ethos. He tackled challenges by attuning his sales force to emerging market trends, creating a strong talent base, and encouraging top performers to excel. Regular motivational exercises and innovative sales strategies further empowered partners.
Anupam redefined Liberty’s brand-consumer interface by revamping visual merchandising and introducing lifestyle elements, positioning the brand as trendy, global, and tasteful. Key expansions in South India transformed Liberty into a truly national brand.
Anupam succinctly summarizes his retail philosophy: “It’s no longer about what we want to sell, but what consumers want to buy. Understanding consumer perceptions, attitudes, tastes, and desires is crucial. Those who grasp consumer psyche best succeed most.” His expertise and vision continue to drive Liberty Shoes Ltd.’s success.
With a background in footwear designing from Italy’s Ars Sutoria, Anupam brings a unique blend of creative and business acumen to the table, solidifying his position as a respected leader in India’s retail landscape.
