IRF Trusted Mark LLP is pleased to announce the launch of the first of its kind customer centric ‘TRUSTED MARK’ for retailers . The scheme developed with inputs from over 100 global and Indian retail industry stakeholders in accordance with ISO 17067 guidelines will encourage retailers to improve on their practices and systems in operation. The ‘TRUSTED MARK’ seal will assure consumers that retailers will observe their rights through the agreed standards. The key to certification is not only adhering to statutory requirements but also the requirements as mentioned in each of the technical standards. This will help in bringing in transparency so that the consumers know what to expect from their purchase / service from the point of browsing and buying to after-sales.

Certification Bodies accredited for ISO/IEC 17065 by the National Accreditation Board for Certification Bodies (NABCB)- Member International Accreditation Forum – will conduct the audit process for retailers.
IRF Trusted Mark LLP aims to undertake a nationwide campaign to establish the ‘TRUSTED MARK’ as the seal for consumer trust – generating consumer awareness and assurance needed to encourage consumers to confidently shop, eat and enjoy products and services of outlets with the ‘TRUSTED MARK.’
Retailers seeking the ‘TRUSTED MARK’ certification can register with IRF Trusted by submitting the Application Form duly filled along with the requisite application fees.
The following formats will be eligible:
Quick Service Restaurant
Café/Juice Bar
Take Away
Ice Cream Parlour
Drive In
Dine In
Home Delivery


  • Unnat Varma

    Our team worked closely in developing the Trusted Certification Scheme & look forward to see faster adoption of Trusted Mark in Indian QSR segment. Our systems and practices as well as training & customer response mechanisms such as customers ringing the bell on their way out, are one of a kind in the industry. We believe that Trusted Mark would encourage restauranteurs to innovate continually to ensure customer satisfaction & adhere to quality standards.

  • Rahul Shinde

    We are excited about the Trusted Certification Scheme for Restaurants. We at KFC believe in Customer Mania and to enhance customer experience we guarantee taste and replace food if customer is not happy. We are glad to see the bench marking in different areas from regulatory compliance to systems & customer practices is incorporated appropriately in the Trusted Certification Scheme. We wish success to IRF on the launch of Trusted Mark.

  • Unnat Varma

    Our team members show 100% YES! Attitude and are indoctrinated with Customer Mania. It is weaved into every aspect of our training.
    Our restaurant teams strive to delight our customers and encourage customers to ring the Customer Mania Bell that’s at the threshold of each our restaurants on their way out. The ringing bell tells us minute by minute if we have delighted our customers and encourages us to do even more.

  • Rahul Shinde

    We have a philosophy called Customer Mania. Our team members go the extra mile to delight our customers. To enhance customer experience we guarantee taste and replace food if customer is not happy.
    Our Kitchen tours for customers give them the opportunity to see the quality standards and stringent processes followed at our restaurants in preparing food.

  • Dr A K Tyagi

    Draft criteria for retails brands retailing food and beverages services through brick &Mortar Outlets is very good. We should also include monitoring of Minimum 12 points related to food safety on each outlet.This will full fill significant requirement of Food safety.

  • Shweta Pandey

    The feedback comments on Trusted Restaurant Criteria documents were submitted on 13th July 2016.The comments submitted were also followed by later date telephonic discussion.

  • Sanjay Singh

    The feedback comments on Trusted Restaurant Criteria documents were submitted on 5th July 2016

  • Monali Mahajan

    Licensing and Compliances thereof are two different aspects and differs as per the size and format of the store. However, considering the hypermarket format of the business, below are the broad pointers which need to be covered.1. Shop and Establishment Act. Labour compliances which include licenses, necessary approvals as well as regular online compliances and maintenance of records and registers.2. Considering the Hypermarket format of the business also includes the FSSAI Act as well as Essential Commodities Act needs to be very clearly covered.3. Labeling and Branding Compliances as well as Legal Metrology Act need to be covered in detail including calibration and stamping of weights and measures.4. APMC guidelines and act as well as acts with respect to the regional requirements like Trade Unions, Mathadi etc needs to be covered.

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