Dr. Piyush Kumar Sinha is the Director of CRI Advisory and Research. Prior to this he was professor at IIMA. He has more than three decades of academic and industry experience. He has been the Chairperson of the Centre for Retailing at IIMA. He has taught at leading management schools of India and and specialises in the areas of marketing and retailing. Before joining IIMA, he was the Dean at MICA. He has more than 60 publications to his credit, including a book on Managing Retailing. Dr. Sinha has also conducted training programs for senior managers in the areas of Retailing, Marketing and Sales. During his corporate tenure, Dr. Sinha has headed the marketing function of some of the leading companies. As the Marketing Manager of an FMCG company, he was involved in new product launches, media planning and buying, communication planning and production and packaging.