DR. PIYUSH KUMAR SINHA
Dr. Piyush Kumar Sinha, Director, CRI Advisory and Research
Dr. Piyush Kumar Sinha is a renowned expert in marketing, retailing, and entrepreneurship, with over 40 years of experience in teaching, research, advisory, and training. As the current Director of CRI Advisory and Research, he leverages his extensive expertise to drive business growth and strategy .
Prior to his current role, Dr. Sinha served as a Professor at the Indian Institute of Management Ahmedabad (IIMA) for 16 years, where he also chaired the Centre for Retailing. His academic credentials are impressive, having held prominent positions at IIM Ahmedabad, IIM Bangalore, XIMB, and as Dean at MICA. He has taught at leading management schools in India, specializing in marketing and retailing.
Dr. Sinha’s research and publications are equally impressive, with over 60 publications, including a book on Managing Retailing, to his credit. He has also conducted training programs for senior managers in retailing, marketing, and sales, and has headed marketing functions for top companies, overseeing new product launches, media planning, and communication strategies.
In addition to his academic and corporate experience, Dr. Sinha has served as Advisor to the Rwanda-India Entrepreneurship Development Centre in Kigali, Rwanda, on deputation from the Government of India. He currently holds the position of Chief Mentor at the Start-up Village Entrepreneurship Programme (SVEP), a flagship program of the Ministry of Rural Development, GoI.
Dr. Sinha’s educational background includes a Doctor of Philosophy in Business Administration and Management from Sardar Patel University, Vallabh Vidyanagar, and a degree in Business Administration and Management from the Indian Institute of Management Ahmedabad. His wealth of experience and expertise makes him a respected authority in his field.
