An accomplished professional with over 20 years’ of experience with FICCI. She is currently handling the media and Entertainment, Art & Culture, Retail, FMCG, Gems & Jwellery, Luxury, FICCI Young Leaders divisions of FICCI. She presently heads these divisions, working extensively with the Government and the industry towards making the policies industry & investor friendly. Cheer leading the potential of the industry, offering opportunities for global linkages and partnerships. Adept at creating strategic alliances with organisation leaders to effectively align with and support the key business policies for a robust growth of the sectors. Experience includes strategic communication, coalition building, legislative advocacy. She has been spearheading Asia’s largest convention on the business of entertainment thereby providing the necessary platform to Global leaders for venturing into the Indian industry.