Rama Bijapurkar is one of India’s most respected thought leaders on market strategy and India’s consumer economy. She is also a keen commentator on social and cultural change in post-liberalization India. She has her own strategy consulting practice and works with an impressive list of Indian and global companies, and serves as an independent director on the boards of several of India’s blue chip companies.Rama writes extensively in the media and is a dominant voice on issues relating to India’s business, consumers and polity. Her book We Are Like That Only: Understanding the Logic of Consumer India (Penguin Portfolio) has been widely acclaimed. The international edition Winning in the Indian Market: Understanding the Transformation of Consumer India (Wiley) has been translated into Hindi and Mandarin. She is also the author of Customer in the Boardroom? Crafting Customer-based Business Strategy (Sage).