SANDEEP AHUJA
Sandeep Ahuja, Former Director, VLCC Group Companies
Sandeep Ahuja is a seasoned business leader with board-level experience and a proven track record of scaling businesses profitably in dynamic markets. With over three decades of experience in FMCG, wellness, and retail services, he has handled key roles in marketing, business development, sales, P&L management, corporate communications, international business setup, acquisitions, fund raising, and investor management.
Sandeep’s leadership expertise spans motivating large multinational teams (4,000+ people) across 14 countries in India, South Asia, South East Asia, the GCC Region, and East Africa. Previously, he served as Director at VLCC Group companies, including VLCC Health Care Ltd., VLCC International LLC – Middle East and Africa, and VLCC Personal Care Limited.
Currently, Sandeep serves as an Independent Director at companies in the consumer space. He holds a graduate degree in Economics and a postgraduate degree in Advertising & Marketing from Delhi University (1979-1982). His robust skill set includes business planning, marketing strategy, team management, and strategy.
Sandeep began his career in advertising and later worked at Escorts Limited, one of India’s largest engineering conglomerates. In 2002, he joined VLCC, where he played a pivotal role in shaping the company’s growth. He has also chaired key industry committees, including the National Wellness Committee of the Federation of Indian Chambers of Commerce & Industry (FICCI) and the Mentor Council for Beauty and Wellness, constituted by the Directorate General, Employment & Training, Govt. of India.
As a GLG Network Member, Sandeep leverages his 30+ years of experience in the beauty and wellness industry to help clients address market entry, scale-up, technology, and profitability management challenges.
