Ruth Sequera

At 23, armed with a natural flair for being friendly and pragmatic, Ruth began working in operation at Hidesign with no prior retail experience. Making the most of a challenging phase in the West, she emerged as a young leader and ace fire-fighter. Her performance in Mumbai landed her in Hyderabad as the company’s youngest Regional Head, where once again she proved she was tougher than she looked. Ruth’s talent for writing was soon discovered and she co-authored the company’s first brand book. She now uses her years of front end experience to lead the training and visual merchandising to enhance the customer experience.