Sachin Kamat

Starting as a customer ten years ago, then a consultant five years later, to joining the management board three years back, Sachin’s connection with Enrich Salons & Academy just got stronger along the way. Through this time he has seen the institution from outside in, a perspective that has helped immensely.  He has brought his understanding of consumer behavior, communication, and new age mediums to have a better quality of engagement with the customers, by articulating and nurturing the brand essence both outside and inside the company. At a time that it grew significantly in just a few years to its present presence of five cities, fifty eight salons, serving over a lakh of customers month on month.

After two decades of building brands in the advertising industry across a whole host of industries, Sachin decided to go independent and explore brand building by working as a white-labeled consultant from within organizations. The first few mandates were from consultancies in brand valuation, advertising and retail. In addition he also got back to his passion for teaching with a stint in the business school from where he graduated. Enrich Salons & Academy started as one such consulting assignment that just grew and grew.

In this age of Customer Experience, it is critical that Enrich focusses on initiating and managing a whole host of processes across all Customer touch points. Whether it is segmentation of customers, using analytics to identify better ways to fulfil their requirements, initiating conversations that help get Customer feedback, making inroads into digital space, harnessing new technology platforms for acquiring new or managing these, Sachin’s effort is to ensure that Enrich is ahead of the curve.