The Trusted Board, with members representing the retail & shopping centre industry, trade & consumer bodies, NGOs, academia & research, legal, policy and regulatory bodies, supported by various committees comprising of members with diverse background (interested party representation and subject expertise) is the vanguard of the vision to establish the ‘Trusted Mark’ as the seal for consumer trust – generating consumer awareness and assurance needed to encourage consumers to confidently shop, eat and enjoy products and services of outlets carrying the ‘Trusted Mark’. The Board’s mission is to improve practices and systems in retail businesses and assure consumers that retailers, pharmacies, food service, salon, spa and fitness, entertainment and shopping centres will adhere to the requirements of the Scheme, which is consumer centric.
Co-chaired by Former Walmart India President, Krish Iyer, (Managing Partner, Rational Equity Partners) and Former QCI Chairman, Adil Zainulbhai (Chairman of, Capacity Building Commission of India), the esteemed Trusted Board for the ‘Trusted Mark’ mark certification extends support with critical strategic advice on final approval on standards, modifications, CB audit process, programs to establish the mark as the seal of customer trust and optimum execution of the scheme.
